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Advice
Some throwback advice from Lindsay Paige Garfield, formerly from the band Paige and the Thousand and currently working on new project Lovebug & Me.  In 2009, while spending a lot of time on the road with her band, she wrote this advice about what she suggests woman pack when going on tour. I BRING MY...
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Survival is something that all bands struggle with. A lot of bands cover up and mask their mistakes pretending like they never happened. Instead of covering up the struggle for success, we are encouraging musicians to share their stories with each other.
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Today’s sources of income in the music industry have changed a lot from what they were in the 90s. Once musicians were able to rely on song sales and it was understood that the bands who are signed to a label were the most successful. However, today’s industry has changed due in part to our...
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Community has always been a fundamental part of the human experience. It creates a sense of belonging as people with common traits or interests come together and interact. We often rely on communities and can struggle without them. Brands and artists have the power to create a sense of community for their fans, and an...
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This post is a part of our 10 Elements of an Influential Brand series where we cover the essentials to building a powerful brand. Follow this series to learn how to attract an audience, keep them engaged, and turn them into loyal fans.
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This post is a part of our 10 Elements of an Influential Brand series where we cover the essentials to building a powerful brand. Follow this series to learn how to attract an audience, keep them engaged, and turn them into loyal fans.
Continue Reading
In the information age, there is an abundance of products and services for consumers to choose from. So there’s an urgency for brands to differentiate themselves and stand out.
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So your band is reaching out to college radio stations. You’re smart! You’ve realized that you’ve got to do some ground work and make some personal connections, but how do you that? Who do you contact? The Music Director is usually the answer. They are the person most likely to review your new album. Here...
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Getting someone’s attention is not a once and for all achievement. Sustaining presence in someone’s mind is ongoing work, and it’s common to misunderstand the value of a well-performing social media post. Think about a regular social introduction. Imagine you’re waiting at a bus stop in the morning, and a fellow commuter makes small talk,...
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You've worked hard recording your album or planning your tour, and now it's time to tell the world about it. We know radio, newspapers, music blogs, and magazines are good channels to reach your audience, but how do you initiate those media relationships?
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