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This post is a part of our 10 Elements of an Influential Brand series where we cover the essentials to building a powerful brand. Follow this series to learn how to attract an audience, keep them engaged, and turn them into loyal fans.
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In the information age, there is an abundance of products and services for consumers to choose from. So there’s an urgency for brands to differentiate themselves and stand out.
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So your band is reaching out to college radio stations. You’re smart! You’ve realized that you’ve got to do some ground work and make some personal connections, but how do you that? Who do you contact? The Music Director is usually the answer. They are the person most likely to review your new album. Here...
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Getting someone’s attention is not a once and for all achievement. Sustaining presence in someone’s mind is ongoing work, and it’s common to misunderstand the value of a well-performing social media post. Think about a regular social introduction. Imagine you’re waiting at a bus stop in the morning, and a fellow commuter makes small talk,...
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You've worked hard recording your album or planning your tour, and now it's time to tell the world about it. We know radio, newspapers, music blogs, and magazines are good channels to reach your audience, but how do you initiate those media relationships?
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The physical era has come and gone, and the digital era is here to make our lives most convenient. The modern age has brought us streaming subscription services that eliminate the need for private movie collections. E-readers that allow us to read almost any book in print without ever touching a page. Digital picture frames...
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The word of the day for musicians is social media. I realize that’s two words but bare with me here. Social media is a fantastic opportunity to connect with your fans and build your following. You can connect with influencers, other musicians or even take a casual fan and turn them into a superfan. But...
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SF Leadership Stylist founder Joui Turandot joined us at Balanced Breakfast San Francisco where she advised on the immense importance of aligning your artistic image to your personal brand. The following will start you on a journey to clarify your image. Question: How do you differentiate yourself from the artists out there? Answer: YOUR IMAGE aka The Personal Brand of YOU. A Personal Brand can be defined...
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Andrea, founder of Castle Peak Music, recently stopped by Balanced Breakfast San Francisco to shed some light on the process of music placement and licensing. Here are the finer points of what she covered. To start, there are two types of licensing: Mechanical licensing grants the right to release a modified version of a song not usually available for...
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Fellow SF BBer Chelsea, drummer of VanWave (who recently released their first EP V A N W A V E) guided us through a brief talk and an interactive breakfast about our perceptions of ourselves and how we’d want to be perceived. She then dropped a quick recipe to help us distill the essential flavors of our image. Taste it out. Chelsea’s...
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