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Advice
SF Leadership Stylist founder Joui Turandot joined us at Balanced Breakfast San Francisco where she advised on the immense importance of aligning your artistic image to your personal brand. The following will start you on a journey to clarify your image. Question: How do you differentiate yourself from the artists out there? Answer: YOUR IMAGE aka The Personal Brand of YOU. A Personal Brand can be defined...
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Andrea, founder of Castle Peak Music, recently stopped by Balanced Breakfast San Francisco to shed some light on the process of music placement and licensing. Here are the finer points of what she covered. To start, there are two types of licensing: Mechanical licensing grants the right to release a modified version of a song not usually available for...
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Fellow SF BBer Chelsea, drummer of VanWave (who recently released their first EP V A N W A V E) guided us through a brief talk and an interactive breakfast about our perceptions of ourselves and how we’d want to be perceived. She then dropped a quick recipe to help us distill the essential flavors of our image. Taste it out. Chelsea’s...
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San Francisco BB Family Member Brent Curriden decided to delve into a question that we can all benefit from, applicable to all aspects of our life: How to take it to the next level. Specifically, how to take your music to the next level. We had a fantastic interesting discussion and came up with some...
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Skating and Music: two industries that are more similar than you’d think. Here is a very brief summary of the main takeaways for musicians from fellow BBer Ted Maider’s TED Talk. Exclusivity:  This is a question of balance between ubiquity and exclusivity. On the one hand, you want people to be familiar enough with your...
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Putting on a show is a ritual gathering. How can you make the experience you put on valuable, special and memorable? During Your Shows Make your show is multi-dimensional! Include spoken word, comedy, art displays, circus acts, a live petting zoo, and just something MORE. Remember to SAY your name at the show…multiple times. Or invest...
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Here is a list of tips that you should consider for your next elevator pitch: GENERAL SUGGESTIONS Use adjectives and sensory-stimulating words to describe your band. Describe the world you’re creating with your music. Make sure not to state genres that are too broad. For example, the word “experimental” or “rock” is very broad. Give a band or two that might help people...
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Helpful self-promotion tips for songwriters included naming your influences in the subject line of cold emails to potential blogs. But getting an intro from someone you share in common is always best. Incremental growth is your friend. Set reasonable goals and use all the analytic data you can to track your progress. If you have a...
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Martin Atkins closed The SF MusicTech Summit in style tonight with his presentation, “Welcome To The Music Business – You’re Fucked.’ Atkins, best known for his drum work in punk bands, Public Image Ltd., Ministry, Pigface, and Killing Joke, ripped through the packed room while emphasizing the need to think objectively in order to receive the best outcomes in the music business...
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As the link between music and technology strengthens, digital strategy has become a crucial topic in the new music business model. The SF MusicTech Panelists (below) discussed everything from determining your competition, being the first to act and being willing to accept failure Panelists: Rachel Masters – Red Magnet Media Glenn Miller – Creative Artists Agency (CAA) Ted Cohen – TAG...
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Nick Adler, owner of The Roxy Lounge, Adler Integrated Marketing, and producer of The Sunset Strip Music Festival talks in depth about creating a community through various social media platforms. Listen below to see how you now need to go further than just using Facebook and Twitter to promote shows to the masses.
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Over the course of 14 days, I The Mighty and I visited 7.5 states (Half a state because we crossed the border of Nebraska into Iowa just to say we saw it.) played 11 shows and showered approximately 5 times. When you’re on tour you suddenly realize how much you value sleeping in a bed,...
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