fbpx

Marketing Advice via Adrian West’s Album Release on Instagram

Give your fans, local bands, and industry professionals something to talk about. Adrian West asked me to help him promote his album The Human Touch. As a Marketing Manager with a master’s in Graphic Design, I think about music promotion from a visual standpoint. Thus when I analyzed his social media platforms I deduced his best solution was to archive all of the old show promotions on his Instagram and start releasing miny 60-second videos for each song on his album.

My thought process was that fans don’t have long engagements with promo graphics and industry bloggers don’t want to write stories about your ads. Upon deeper inspection, I also deduced that Adrian is inspired by the outdoors. His new album is in space, so I thought it would be cool to put elements of space over videos of the outdoors, all paired with snippets of his music. Here is the result, something I think is worth talking about:

 

View this post on Instagram

 

A post shared by Adrian West (@adrianwestband) on

About the author

Music Promoter, Marketing Manager, Art Director, Photographer, Radio Host & DJ who co-found @blncdbrkfst.

Upcoming Meetups

Recent Posts

Riot Fest in Chicago’s Lineup Announcement for 2021
June 26, 2021By
Austin City Limits Music Festival Lineup Announce for October 1st-3rd and 8th-10th, 2021
June 24, 2021By
Woodsist Music Festival 2021 Lineup Announcement for September 25th and 26th, 2021
June 22, 2021By

Top Articles

Top 12 Bay Area Hip-Hop Artists to Follow in 2021
Top 20 Los Angeles & Southern California Bands of 2020 by Ian Stahl
LIVE REVIEW: I The Mighty
Sometimes Bourbon is The Best Medicine, a Review of Bourbon Therapy by Jesse Judies

Mailchimp Signup

Mailchimp Signup Form
X