Getting someone’s attention is not a once and for all achievement. Sustaining presence in someone’s mind is ongoing work, and it’s common to misunderstand the value of a well-performing social media post. Think about a regular social introduction. Imagine you’re waiting at a bus stop in the morning, and a fellow commuter makes small talk,...Continue Reading

You've worked hard recording your album or planning your tour, and now it's time to tell the world about it. We know radio, newspapers, music blogs, and magazines are good channels to reach your audience, but how do you initiate those media relationships?Continue Reading

The physical era has come and gone, and the digital era is here to make our lives most convenient. The modern age has brought us streaming subscription services that eliminate the need for private movie collections. E-readers that allow us to read almost any book in print without ever touching a page. Digital picture frames...Continue Reading