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Day

February 13, 2012
Martin Atkins closed The SF MusicTech Summit in style tonight with his presentation, “Welcome To The Music Business – You’re Fucked.’ Atkins, best known for his drum work in punk bands, Public Image Ltd., Ministry, Pigface, and Killing Joke, ripped through the packed room while emphasizing the need to think objectively in order to receive the best outcomes in the music business...
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As the link between music and technology strengthens, digital strategy has become a crucial topic in the new music business model. The SF MusicTech Panelists (below) discussed everything from determining your competition, being the first to act and being willing to accept failure Panelists: Rachel Masters – Red Magnet Media Glenn Miller – Creative Artists Agency (CAA) Ted Cohen – TAG...
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Nick Adler, owner of The Roxy Lounge, Adler Integrated Marketing, and producer of The Sunset Strip Music Festival talks in depth about creating a community through various social media platforms. Listen below to see how you now need to go further than just using Facebook and Twitter to promote shows to the masses.
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