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Photos from Balanced Breakfast: How to Market and Promote at Coast Recorders 05.29.14

Helpful self-promotion tips for songwriters included naming your influences in the subject line of cold emails to potential blogs. But getting an intro from someone you share in common is always best. Incremental growth is your friend. Set reasonable goals and use all the analytic data you can to track your progress. If you have a small budget, make darn sure that your publicist can get you results. Something all these panelists have that us musicians hope might rub off on us is moxie. Dustin Shey is the marketing manager at Soundhound, Patti Silverman ran social media for some of the biggest stars at Colombia Records and now is the communications director for SF Music Tech, Stuart Schuffman (@brokeassstuart) hosted his own travel series on IFC called Young Broke & Beautiful and as always the “the big man on campus” Stefan Aronsen of SF Intercom. The panel was hosted by Piper Payne (@sfmastering) of Michael Romanowski Mastering (@Romanowski_M) at Coast Recorders (@coastrecorders). Special thanks to Nigel Brown (not_nigel) for the PA mix.

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(Left to Right) Dustin Shey @indiequick of @soundhoud, Patti Silverman @silvermansays of @SFMusicTech, Stuart Schuffman @BrokeAssStuart and Stefan Aronsen @iheartsfbands (Photo credit Jared Swanson @swanjar)

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(Left to Right) Dustin Shey @indiequick of @soundhoud, Patti Silverman @silvermansays of @SFMusicTech, Stuart Schuffman @BrokeAssStuart (Photo credit Jared Swanson @swanjar)

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Stuart Schuffman @BrokeAssStuart (Photo credit Jared Swanson @swanjar)

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Patti Silverman @silvermansays of @SFMusicTech (Photo credit Jared Swanson @swanjar)

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Dustin Shey @indiequick of @soundhoud (Photo credit Jared Swanson @swanjar)

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