Getting someone’s attention is not a once and for all achievement. Sustaining presence in someone’s mind is ongoing work, and it’s common to misunderstand the value of a well-performing social media post. Think about a regular social introduction. Imagine you’re waiting at a bus stop in the morning, and a fellow commuter makes small talk,...Continue Reading

Acknowledging and appreciating all you have accomplished is a great exercise in meditation and self-care. It's healthy to keep your life in perspective, but what if your life on paper feels foreign? What if the person other people see, the person who has friends feels like an impostor?Continue Reading

Musicians today share the same dilemma: Whether you're a seasoned veteran of the industry, or you're an aspiring artist recording tracks in your bedroom, the question is the same: "How do l get people to listen?"Continue Reading