The South by Southwest Music Festival (SXSW®) has announced the second round of Showcasing Artists invited to perform at the 38th annual event. The festival features compelling musical experiences showcasing rising talents and renowned artists from around the world performing in front of industry professionals, influencers, press, and an abundance of engaged, open-minded fans. The first event on every music industry professional’s calendar, the SXSW Music Festival takes place March 11-16, 2024 in Austin’s iconic and offbeat venues.
SXSW Music Festival programmers present the best new artists and established acts from around the world offering a unique opportunity for national and international exposure. Artists in this announcement hail from Australia, Austria, Brazil, Canada, Chile, China, Denmark, England, France, Germany, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Northern Ireland, Poland, Portugal, Puerto Rico, Scotland, South Africa, South Korea, Spain, Sweden, Turkey, Ukraine, and Wales. Second-round highlights include Glasser (New York NY), GRÓA (Reykjavik ICELAND), Gruff Rhys (Cardiff UK-WALES), Ho99o9 (Newark NJ), Holly Macve (Brighton UK-ENGLAND), Kikuo (Tokyo JAPAN), LAIR (Jatiwangi INDONESIA), Pink Pablo (San Juan PUERTO RICO), PVA (London UK-ENGLAND), Pylon Reenactment Society (Athens GA), Ralphie Choo (Madrid SPAIN), RUBIO (Mexico City MEXICO), Sinkane (Brooklyn NY), Sofia Kourtesis (Berlin GERMANY), Sycco (Brisbane AUSTRALIA), Tamera (London UK-ENGLAND), TENGGER (Seoul SOUTH KOREA), and 250 (Seoul SOUTH KOREA).
This is the second of several announcements of genre-defying showcases spanning six nights. Showcases are curated by SXSW programmers in collaboration with record labels, booking agencies, export offices, management and PR firms, publishers, media outlets, lifestyle brands and festivals. These showcases give attendees the opportunity to experience today’s and tomorrow’s headliners in small-stage performances. Showcase presenters include: Adult Decisions, All The Vibes, ATC Live, Atomic Music Group, Bayonet Records, Breakout West, CareFreeBlackGirl, Chicken Ranch Records, City Slang, Dear Life Records, Dedstrange, Don Giovanni Records, Everything R&B, Father/Daughter Records, Fierce Panda, FOCUS Wales, Island Wave, Italians Do It Better, Gorilla vs. Bear, High Road Touring, Jazz Re:Freshed, The Line of Best Fit, The Loyalty Firm, M for Montreal, Mint Talent Group, Music from Ireland, New West Records, Now Wave, Pop Montreal, Reeperbahn Festival, The Smoke Out, Space Agency, The Spanish Wave, Synásthesie Festival, Taiwan Beats, Tokyo Calling, Traffic Music and Wide Days Scotland.
Navigating within the music business and meeting the people who know how to advance careers is the focus of the Conference. All SXSW Music registrants receive primary access to music-focused Conference programming with emphasis on Music & Tech and Music Careers, Music Mentor Sessions & Workshops, Keynotes and Featured Speakers, Music Festival showcases, the Comedy Festival, exhibitions, networking Meet Ups, the Flatstock Poster Show, Registrant Lounge, Festival Shuttles, and Closing BBQ & Softball tournament. Secondary access is available for most Interactive and Film events.
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