NAMM’s Believe in Music Week • Online and Free • January 18-22, 2021

Believe in Music Week is a new digital event, featuring a robust marketplace, cutting-edge education, entertainment, and live music, providing a platform to power our industry’s recovery and support those in need. Showcasing some of the best content from The NAMM Show, robust product discovery, and networking, the online experience will engage a broad audience, even larger than a physical event. Powered by AI and matchmaking software, this highly interactive platform will connect buyers and sellers, helping all industry members learn about the latest products.

More About Believe in Music Week:

Believe in Music Week is the global gathering to unify and support the people who bring music to the world.

The online celebration, to be held over the week of January 18, 2021, will feature a mix of comprehensive programming and professional education at BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. The event will also offer live music, content, and product discovery for all who believe in music, helping connect music makers and enthusiasts across the world.

While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking, and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time.

“While it remains unsafe for us to gather in person in January, Believe in Music Week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together. With a robust marketplace to launch new products and share brand stories, Believe in Music Week will also feature networking and matchmaking for our buyers and our sellers, education for all segments of the industry, and live music and concerts to engage music makers across the world.” – Joe Lamond, NAMM President, and CEO

What dates does Believe in Music take place?

The digital experience will take place during The NAMM Show dates, starting on Monday, January 18, 2021, and showcasing content through Friday, January 22.

How does Believe in Music week work?

Believe in Music Week is facilitated by interactive, matchmaking technology, featuring a robust marketplace to connect buyers and sellers, education and training across numerous tracks, and Believe in Music TV, programming to connect and inspire the people who bring music to the world.

The event will be accessible in January 2021 by visiting believeinmusic.tv, showcasing a variety of live and recorded content produced by NAMM and an alliance of organizations that believe in the power of music and music-making.

Attendees can peruse content in Believe in Music TV and create their own schedules, with an event program that is always up to date.

Qualified buyers and media will have unique access to meeting requests and brand engagement, helping marketers tell brand stories and connecting industry members across the world.

The product marketplace, showcasing the latest gear across categories, along with brand experience pages, showcasing brand stories and information, will highlight product discovery to all who believe in music.

Education and training sessions will engage audiences with interactive polls and surveys along with a live Q&A.

How do I register for free?

Registration for the digital experience is now available, just visit https://attend.believeinmusic.tv/register to get started on your experience. Once you have registered, you will receive a login link sent from Swapcard at noreply@swapcard.com with a personalized login link to attend the online event.

If you haven’t received the Swapcard link, just visit https://www.believeinmusic.tv and log in with the email you used to register for Believe in Music Week

How do I log into the Believe Music virtual event platform?

You will receive an email from Swapcard sent from noreply@swapcard.com with a personalized log-in link to access the online platform starting January 11, 2021 at 8 am PT.

If you did not receive the email from Swapcard, you can visit https://www.believeinmusic.tv and log in with the email you used to register for Believe in Music Week.

If you have not attended an event on Swapcard’s online portal before, you will be asked to create a password to associate with your email. Once you have done so you will be able to return to the online event from any desktop or mobile device.

What are the dates for future NAMM shows?

We look forward to seeing you in person again soon! Our next in-person event is Summer NAMM in Music City, Nashville, TN. See you there!

2021 Summer NAMM – July 15–17, 2021

The 2022 NAMM Show – January 20–23, 2022

What is NAMM doing to support our members at this time?

As your association, we are committed to providing real-time updates on key legislation and business concepts through this constantly evolving period. Through our federal and state advocacy work and collaboration with global organizations and initiatives, NAMM is working to ensure music education and free trade remain strong drivers of demand and business growth. We have also compiled a number of economic resources to help our members navigate the crisis, and outlined our policy efforts with an emphasis on how you can get involved with your legislators. Be sure to check namm.org for the latest, trusted resources.



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