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SXSW is kicking off a bold new format as it gears up for its 40th Music Festival, returning March 12–18, 2026. The festival just dropped its first wave: 100 Showcasing Artists and 50 Showcase Presenters, marking one of its most globally diverse announcements yet. This early lineup highlights boundary-pushing talent from every corner of the world — from Brighton’s masked art-pop mystery Milo Korbenski and LA electropop innovator DJ Dave, to Mexico City post-punk force La Texana, Indonesian indie favorites Grrrl Gang, Irish post-punks Chalk, and Grammy-nominated rapper Joyner Lucas.
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BB Music Industry Community

Fans, Bands, & Industry Professionals

BB organizes music industry professionals for breakfast meetups in order to talk about actions we can employ that will help the scene become a place where musicians & industry professionals can make money doing what they love. (Music)

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Balanced Breakfast is an international organization headquartered in San Francisco with leaders in 30+ cities. We live entertainment … thus interact with fans and talent on a daily basis. From consulting to implementation, let our team help you make your ideas a reality.

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We have meetings in 30+ cities and leaders in each of those cities. Browse our profiles and get more connected with our community. If we aren’t in your city … we will be soon.  SEE ALL → 

Stefan Aronsen

President & Co-Founder

Andy Freeman

Co-Founder & Nashville, City Leader

Mark Pearson

BB's Lawyer

Alison Lucille Griggs

BB's Accountant

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