Getting someone’s attention is not a once and for all achievement. Sustaining presence in someone’s mind is ongoing work, and it’s common to misunderstand the value of a well-performing social media post. Think about a regular social introduction. Imagine you’re waiting at a bus stop in the morning, and a fellow commuter makes small talk,...Continue Reading

The word of the day for musicians is social media. I realize that’s two words but bare with me here. Social media is a fantastic opportunity to connect with your fans and build your following. You can connect with influencers, other musicians or even take a casual fan and turn them into a superfan. But...Continue Reading