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Industry Blog

Documenting the industry around us.
Community has always been a fundamental part of the human experience. It creates a sense of belonging as people with common traits or interests come together and interact. We often rely on communities and can struggle without them. Brands and artists have the power to create a sense of community for their fans, and an engaged...
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Noise Pop is a yearly music festival that takes over a large number of the venues in San Francisco and Oakland. The Bay Area ignites with excitement each March when the festival begins with a mixer at The Academy of Science.
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Join Balanced Breakfast in San Francisco on February 8th for our pre-party and on the 9th for our second national Music Summit. We will be bringing all of the BB groups together for this event at PianoFight. New to 2019, we will also be at the Center for New Music across the street.
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Founded by noise pop in 2007, treasure island music festival has been located on treasure island until this year when it was moved to middle harbor shoreline park. How long until the branding changes to reflect the location change? Formerly branded by its location on an island, the new location is huddled under the impressively tall container...
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This post is a part of our 10 Elements of an Influential Brand series where we cover the essentials to building a powerful brand. Follow this series to learn how to attract an audience, keep them engaged, and turn them into loyal fans.
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